Past, Present and Future Evolution of Technology

These days, tablets, computers and Smartphones run our lives, but in a short time, the market has exploded with technology more than most people can imagine and to the point that they cannot imagine being without it. To understand the evolution of this technology from the dark ages to today, you should began with understanding how it evolved. Technology was born out of a purpose. An example would be in the creation of search engines, which are used to sift through all the massive quantity of online data.

As upgrades are made to technology, it combines with the present technology and creates a better technology that it was before. As this continues to happen, technology evolves to the point that it is an essential thing to have. Present technology continues to evolve into being even greater and more powerful. As fast as technology has evolved, many people have to struggle to keep up. Below is a short overview showing you how fast technology and the internet have evolved in recent years.

The Past: Back in the 1990s, the internet was something new that most, but not all, businesses and households had. If you were living at that time, chances are high that you remember the sound of the extremely slow dial up signal that would connect you to the internet. Technology began to take off when more people discovered value in the internet, especially when access eliminated the need for a phone line. With the advancement of webpages, most people had either a Tripod or Geocities webpage.

It was during this time, blogging started on the consumer level making sharing information much easier. Rather than using a floppy disc or CD-ROM, people started using either email or a USB drive to store and share large files. As more new technologies began to pop-up, they would combine to form a faster, stronger and better technology. With every new technology and internet development, people’s lives, were changed, as well as the way they work and operate.

The Present: Since those early days of dial up, there are very few places you cannot find the internet. Rare are the days now that Wi-Fi internet cannot be found at the library, coffee shop or place of business. Even if you cannot find a Wi-Fi signal close enough, many people still can access the internet with their cell phone or Smartphone. Because of the anytime/anywhere internet access, most businesses have created for their customers, web applications, or apps, that will answer most common needs. Consumers can use these apps to do everything from keeping track of food portions to sending large amounts of information with just the click of a button. One difference that is most noticeable with today’s internet is its ability to be personable in a very impersonal setting, while improving the way people engage with each other online.

Even though the internet is superficial, it is a form of communication that has helped to keep people closer when they may have lost contact otherwise. You can even have face to face conversations via video/web conferencing, which bridges the geographic barriers. Businesses can also communicate with customers on a more human level and without the need for long distance travel, they can communicate face to face with people even on the other side of the world. Due to all the new technologies people use to access the internet, each other and information, the future looks promising for more technological developments.

The Future: With every present technology that is bound together, they are developed into other technologies that are even greater for the future use of both businesses and consumers alike. Future technology will undoubtedly be able to accomplish more, be even faster and will make work easier. Tablets, Smartphones and other smart devices will keep on evolving to work better together.

These devices will be able to automatically share information and limit the need for human involvement. Rather than store everything on a single device or online, most companies and people will put their companies on the cloud. Not only will this give a huge potential to change how companies do business, it will also change the traditional way an office looks as well as the way people and businesses interact.

Building Technology Strategy for Small Businesses

With the advent of internet revolution, technology is no more a supporting function, rather it has become a driver for business growth in any sector and of any size. Small businesses in non-technology sectors, find it a daunting task to articulate a Technology Strategy, rather, most of them don’t even have it. Not only are these companies cash strapped, they have minimal or no internal capabilities and limited access to expert guidance on technology. Not having an effective Technology Strategy can drain a company’s resources, push them behind the competition or they may even cease to exist. This article provides basic advice for small business owners on where to get started. Below are some factors to take into account while creating an effective Technology Strategy.

Legal and Government Compliance

Planning for technology that keeps the business in legal and government compliance comes before anything else. Last thing a business wants is getting distracting from core trade and going bankrupt contesting litigations. For example, a restaurant business should have technology planned for Sales Tax, PCI Compliance, and Employee Time sheets etc.

Core Business and Customer Experience

Technology that facilitates core business and customer experience comes next. These are what directly generate revenue and these are the services what customers pay for. This is the area, a business must appropriately plan for and allocate funds for. For example, for a restaurant business to be successful, it must have good technology in place to take customers’ orders, execution in the kitchen and service. If the customers do not get what they ordered or get too late, then it is going to affect the restaurant’s business. While providing free WiFi internet may help in improving customer experience.

Marketing and Digital Reputation

For a business to attract customers, not only it must announce its existence to the customers but continuously make buzz to stay ahead of the competition. Effective marketing is a very critical factor in any business’ success. In today’s internet savvy world, most of the customers research about any service or product on internet before they buy it. That makes having and maintaining good digital reputation on the internet very important for any business. This is what a business must plan for next and allocate appropriate funds. For example, a restaurant business might want to have a website informing customers about restaurant and the menu. For marketing and digital reputation it should create and actively maintain presence on social platforms like Facebook, Twitter, and Yelp etc. Using internet marketing over traditional marketing channels can be more effective as they enable reaching larger audiences at substantially lower cost.

Operational Efficiency and Effectiveness

Next thing to consider is planning for technology related to improving operational efficiency and effectiveness. Technology investments in operational efficiency can help reduce costs, cut-down waste and substantially improve the bottom line. Wherever the savings realized through improved efficiency exceed cost of technology, it is worth an investment. For example, for a restaurant business having technology for inventory and material planning can substantially reduce inventory carrying cost and food spoilage, thereby directly adding to the profitability.

Insource, Outsource, or the Cloud

Once you have figured out what you want, it’s time to plan for how to acquire these capabilities. Most non-technology small business have minimal or no internal capability and hiring staff for non-core business may burn holes in the pockets. So, unless the business has existing employees that have technology skills, insourcing may not be a good strategy. Most of the best technology, both platforms and software are generally available on cloud today and must be considered as first preference. From small business’ perspective, Cloud is not only cost-effective but also allows business to stay focused on its core strengths. Only if something is not available on cloud, outsourcing may be considered.

Data Strategy and Security

After having planned for what is need and how to acquire, it is also important to research and plan for data storage, retention and security strategy. It is important to have data storage in compliance with government laws for physical location, retention period, encryption standards, usage and other factors. Agreements with cloud service providers must be reviewed before making decision to buy their services. Cloud platforms usually come with best of breed security infrastructure. Having in-house data can add to security and safety costs.

Finally, review regularly

Finally, always plan for regular review of the Technology Strategy to keep it aligned with business goals and other aspects discussed above. Remember that laws, technology, customer expectations, competitors and market are always changing and so must your strategy to stay in alignment.

Amit Ginotra is an experienced Information Technology professional with expertise in Technology Strategy and Transformation. He is also currently enrolled in the Master of Entrepreneurship Degree Program at Western Carolina University. Webmasters and other article publishers are hereby granted article reproduction permission as long as this article in its entirety, author’s information, and any links remain intact. Copyright 2014 by Amit Ginotra.

Leveraging Technology for Organisational Excellence

Technology & HR-Leverage one for the other: “Technology and HR are enablers of business. Integration of the two would mean not only harmonious co-existence but also leveraging one for the other. Leveraging of technology for HR would mean digitizing the mundane HR activities and automating the back office and transactional activities related to recruitment, performance management, career planning, and succession planning, training and knowledge management. Leveraging HR for technology implies managing change associated with technology by way of communication, training, hiring, retraining, stakeholder analysis and conscious keeping. Thus they can play complementary roles.”

Technology and HR both have one thing common i.e., both these are enablers of business.

In recent times, technology has become synonymous with information technology, as hardly any other technological development of the past would have impacted all spectrum of business as information technology has impacted. Irrespective of the kind of business you are in i.e., services or goods, commodity or branded, trading or manufacturing, contemporary or traditional deployment of information technology in one form or the other is a foregone conclusion. To manage and deploy technology in an effective way, all business Organizations would need knowledge workers. Managing of these knowledge workers is the responsibility of HR function. Hence the integration of technology and HR is an absolute must.

Having understood technology and HR in the present context we must understand integration in this context. Integration would not only mean harmonious co-existing but would also mean one enhancing and complementing the other i.e., technology is used to enhance effectiveness of HR and HR functions helps in adopting and managing change which technology deployment brings in.

Leveraging technology for HR

HR management as a function is responsible for deliverables like business strategy execution, administrative efficiency, employee contribution and capacity for change. All these are accomplished through what HR people do i.e., staffing, development, compensation, benefits, communicate organization design, high performing teams and so on. In majority of these areas technology is being deployed.

e-Recruitment

Recruitment is one area where all the companies worth their name leverage IT. There are two different models of e-recruitment, which are in vogue. One is recruitment through company’s own sites and the other is hosting your requirement on the other sites e.g., monster .com, jobsdb.com, jobsahead.com, naukri.com, and jobstreet.com and so on so forth. The first models is more popular with the larger companies who have a brand pull for potential employees e.g., G.E., IBM, Oracle, Microsoft, HCL, ICICI, Reliance, Mindtree consulting etc. Other companies prefer to go to the job sites. Some are adopting both.

E-recruitment has gone a long way since its start. Now these sites have gone global. Sites like jobsahead.com and monster.com have established global network, which encompasses separate sites for jobs in Australia, Denmark, Belgium, and Canada etc. Job seekers are able to search job by region or country and employers target potential employees in specific countries. For example, 3 Com recently posted a company profile on the Ireland site that highlights the contributions of 3 com’s Irish design team in its global projects.

In the early days e-recruitment was plagued with flooding the employers with low-quality bio-data’s. Again technology has come as a savior. Now pre-employment testing like the one introduced by Capital One, a US based financial company, help in filtering the applicants. These tools test online e.g., applicants for call centers. ‘Profile International’ a Texas based provider of employment assessments, has developed tools that allow instant translation of assessment tests between languages. Further developments like video- conference specialized sites, online executives recruitments and combining online and offline methods are leading to more and more companies adopting e-recruitment at least as a secondary recruitment method. Arena Knights Bridge, a US based IT company conducts video based interview of its prospective employees and only short listed employees are met in person. Even Cisco was to launch the same.

Employee Self Service

Employee self-service is perhaps one utility of IT, which has relieved HR of most of mundane tasks and helped it to improve employee satisfaction. Employee self services is a plethora of small activities, which were earlier carried out by employee through administration wing of HR. These are travel bookings, travel rules information, travel bills, leave rules, leave administration, perk administration, etc. Earlier all these rules and information were in the custody of HR. Every user employee was expected to reach out to HR and get it done. Now with deployment of ESS in most of the companies, employee can request for travel related booking online, fill his/her T.E. bills, apply for leave, log time sheet and see his perks value disbursed and due etc. E.g., in Ballarpur Industries Ltd. leave administration is completely digitized in its corporate office. It is working towards digitizing travel related activities, perks and even compensation management and performance management administration. ‘Digitize or outsource all the mundane and routine focus only on core and value add’ – Vineet Chhabra V.P. -PDC BILT.

Communication

Communication which is most talked about management tool has always been a gray area in HR management. In large companies with vast geographical spread communicating with all employees had really posed formidable challenge to HR professionals. Technology has again come for rescue. Starting with telephones, faxes, e-mails and maturing into video conferencing, net cast, web cast etc. communication is one area of HR, which has been greatly benefited by technology. Mouse & click companies like Oracle, IBM has an intranet which caters to most of the information needs of its employees. Brick & Morter companies like BILT also have made a foray into deploying intranet for internal communication, which has corporate notice board, media coverage, and knowledge corners.

Knowledge Management

Another area of HR, which is leveraging technology, is employee development. Programmed learning (PL) i.e. learning at its own pace is one of the most effective ways of adult learning. Use of technology for this purpose can’t be over emphasized. Aptech Online University and ‘The Manage mentor’ are some of the Indian sites, which are in this business knowledge management, which is an integral part of any learning organization, which cannot become a reality without technology. Companies can harness the knowledge of its employees by cataloging and hosting it on the intranet. Talk to ‘Big-5’ or not ‘so big’ consulting companies you will find that main stay of their business is the knowledge repository. Technology has enabled them to retrieve it swiftly. In the competitive environment where speed is the name of game technology driven Knowledge Management constantly provides a strategic advantage.

If you look at HR module of ERP solutions like people soft, SAP, Oracle and Ramco they provide you with a comprehensive package which helps in man-power planning, recruitment, performance management, training and development, career planning, succession planning, separation and grievance handling. A transaction happening in all these areas are digitized and form a closed loop ensuring employee database is always updated. E.g. a joining letter of a new employee is system generated. It will be printed only when all mandatory fields of information are entered. Similarly a transfer order or a separation letter is issued from the system only if that transaction has been carried out in the system.

For career planning, success planning, skill and competencies matrix methods are used by most of these systems. They search an employee with the required skills first in the in-house database of employees. Once put in practice in letter & spirit, this system not only enhances business results by matching the right candidate for right job but also improves retention of employees.

Processing payroll, churning out time office reports, providing HR-MIS are some other routine activities of HR which have been off-loaded to technology.

Leveraging HR for Technology

All HR professionals, preaching or practicing, learning or experimenting, teaching or studying have experienced leveraging technology for HR. But most of us come across a situation where we need to leverage HR for technology. Let us understand what do we mean by this.

Whenever technology is deployed afresh or upgraded it involves a change. The change may be at the activity level e.g., applying for leave through the intranet or at the mental model level e.g., digitizing the process succession planning which have been HR professionals forte. The people have always registered adopting change. This is one area where HR professionals are to deliver i.e., become change agents and lead the process of technology and change adoption. The resistance to change is directly proportional to speed of change. Now speed of change has increased and hence resistance.

Just to take an example, most of ERP implementation in the world have not been able to deliver all the expectations. Some of these have failed to deliver at all. While analyzing the cause of failure it has been observed that 96% of failures are because of people related issues and only 4% are because of technology.

It is the people who make the difference; hence HR should exploit its expertise to facilitate the adoption of technology. I would like to put together some of the thoughts on what HR should do for this.

At the time of recruitment, stop hiring for skills rather hire for attitude and a learning mind. Skills of today are no longer valid tomorrow. Managing ever changing change is the only criteria for success.

Functional or technical skills can be acquired during the job. Hence recruitment in the technology era needs to undergo a paradigm shift i.e., from a skill/competency based it needs to be attitude and learning mind/ ability based interview. That would translate into hiring for skills for future. In IBM every employee has to fill in his/her individual development plan where the employee commits its learning one/two new skills every year thus remaining competitive every time.

If we look at the chemistry of resistance to change it is either a skill issue or a will issue. To address the will issue we need to work at a comprehensive solution starting from recruitment (as discussed earlier), reward, compensation and leading to organization culture which promotes change. A living example is 3M, a US based company, where innovation is way of life, where 10% of revenue must come from new products every year. For them change becomes way of life.

To address the will issue further organization need to prepare a communication strategy which creates a ‘pull’ for the technology. For example, in Ranbaxy, when they went for SAP implementation they anticipated resistance. To address this they started a house journal, which was aimed at educating the employees on the benefits, which will result from adoption of ERP, SAP. This created a need rather a potential need or a latent need was brought out. Adoption of ERP did not become much of a problem.

At times adoption of technologies is perceived as a threat by the employees e.g., automation leading to reduction in workers, office automation leading to retrenchment of clerks etc. HR needs to be associated with the technical adoption right from the beginning till the end. At the selection of technical stage if HR is associated, it can map the skills required and create a pull during implementation and adoption. Post adoption it can release the excess non-re-allocatable employees.

To understand this process more clearly we can take example of ERP implementation. ERP is taken as an example as this is one technology adoption which effects employees across the org. irrespective of function and position. Any other automation may have affected only a segment of organisation. ERP implementation in any organization goes through the following stages.

1. Selection of package

2. Business analysis

3. Solution design

4. Configuration and customization

5. Conference room piloting (CRP)

6. Go-live and production

At each stage HR has to play a role, which will help in mitigating resistance to change.

During selection process, the change agent can understand the business benefit ERP would bring. This would help him to draw a comprehensive communication plant aimed at creating a ‘pull’ for the change. The communication plan may use its various weapons from the armory. The obvious examples are Newsletters, Newsflash. In-house journal, addressing by the top management, web cast, open house sessions, meetings formal and informal.

During the business analysis phase implementation team is supposed to analyse the existing business processes. At times this leads to surfacing of some data which is not very desirable by the process owners, leading to resistance at this stage, HR has to be again proactive and carry out a detailed stake-holder analysis. Such an analysis should give a lead to potential areas of problem and potential champions of change.

Solution design involves defining ‘To-be processes’ i.e., the way business would be carried out in future. At this stage HR has to play the role of catalyst to turn the heat on. The idea is to ensure to make maximum out of an opportunity of package enabled business transformation. HR can play a role by arranging to educate and train the right people on best business practices, just before this phase.

During the configuration and customization HR has to keep on beating the drum, the customization of a standard package is a big no-no. Similarly, during the conference room plotting (CRP) it should help in identifying the right persons to be involved in CRP. A thorough testing at this stage would result in lesser pain at the time of going live. This is also time to focus on training of end users, the employees who are going to use the system once implemented. Training- retraining -training to ensure all the prospective users are comfortable with usage of software before the system goes live.

During the go-live stage HR has to work over time to keep the motivation levels high. This is the time when management starts losing patience as one glitch after the other keeps appearing and virtually bringing the business to halt. At this stage, HR has to play ‘conscious keeper’ for the top management once into product relocating the surplus is a challenge for which it has to be prepared before it.

This examples makes it clear that involvement of HR during the entire life cycle of technology is valuable. ERP is not an isolated case. It is true for any other technology adoption only finer details may vary. Hence HR must play a proactive role rather than being just a silent spectator or mere executers of the wishes of business or chief technology officer in case of technological changes.

Is Technology Killing Creativity?

It is impossible for technology to kill creativity. Creativity always precedes technology. The notion that technology can kill creativity is like worrying that a tree can kill the sun. Creativity is the force that drives technology.

What is creativity?

Common definition: ability to produce something new through imaginative skill, whether a new solution to a problem, a new method or device, or a new artistic object or form. The term generally refers to a richness of ideas and originality of thinking. If you can’t digest all that easily, don’t worry. I couldn’t either. There are many definitions of creativity and they are all complex and wordy but I think Einstein said it best. “Creativity is seeing what everyone else has seen, and thinking what no one else has thought.” That’s creativity in a nutshell. (Einstein, quoted in Creativity, Design and Business Performance.)

Perceptions of the creative type

The term creative, when applied to a human usually provokes the image of the artistic type: the writer, the musician, and the painter among others. And conversely, it is often assumed that the engineer, businessman, or scientist is not creative, but it can be quite the opposite. In my observation it is more often than not the successful person who is creative, not a particular type of person. When looking at the definition of creativity you can see that creativity is not the ability to draw well, or have long hair, but the ability to produce something new whether it be a song or a better business model or a safer car. All of these advances come from creative minds.

Creativity is the ability to solve problems in a unique way and is not limited to the arts. The fine arts are more about self-expression and not necessarily problem solving. In any case, creativity in expression and problem solving has been greatly enhanced and unleashed by technology.

Creativity always precedes technology

When man first observed that a sharp stick could kill an animal or be used to pick his teeth he was making that leap from observing to being creative. Someone had to have the idea of using a log as a roller before they actually used it that way. Then came the Roller 2.0 or Wheel 1.0 depending on who you ask. The point is that the wheel didn’t stop creativity, creativity gave us the wooden wheel, then the wagon wheel, then the bicycle tire, then the car tire…

Apparent loss of Creativity

You may hear people lamenting the loss of creativity, but that is only a perceived loss of creativity. People love citing the abundance of bad books, unoriginal art, crappy videos, and terrible songs found on the Internet but they are wrong. There are more people expressing creativity today than ever before in history. Don’t confuse quantity and creative expression with quality. Furthermore, while it may appear that the quality of creative output has suffered a serious decline, it hasn’t. There are just so many people expressing themselves creatively, and we have access to it all, so it seems that there is nothing out there but a mountain of crap. In my experience there is significantly more quality creative output available than ever before.

Creativity needs inspiration

We have a lot of that available now. 24 hours a day we can find inspiration in the form of books, blogs, images, movies, music, art, photographs, you name it. Inspiration is very important to creativity and despite the wealth of electronic inspiration available, this is one area where I can see the danger of creativity being stunted by technology.

Hands on experience is vital to creativity. You can’t adequately describe a pounding jungle rain, or the feeling of walking past an abandoned house alone at night, or the smell of a bathroom at a gas station, unless you’ve experienced them. There are so many smells, feelings, sensations, etc. which make you a much better creator that you just can’t get from sitting in front of a screen. The fuel of artistic creativity is inspiration and the ingredients for inspiration are knowledge and experience. We have a vast amount of knowledge at our fingertips. We just have to make sure we have plenty of real-life experience. The loss of inspiration can diminish creativity but that is a case of technology distracting us from tactile sources of inspiration, not replacing or destroying creativity.

Will technology replace the artist?

Technology will not replace the artist (at least not in the near future) or creative types; it in fact requires more of us. A programmer can write more complex and refined code that will do many mundane functions, even mimicking creativity, but that ability to mimic is nothing more than coded instructions and there is a limit to what they can do. Real human creativity can make leaps and jumps and associations that a program can’t.

For example, there are applications that can take a photo and make it look like a hand sketched portrait, and they can look very, very convincing. These programs are prime examples of technology and its limits. No matter how good the program, there are still many decisions that a human will make differently, whereas the computer plows on through carrying out all of its instructions in the same exact way each time. What’s being coded is a mechanical process, not creativity. In the case of the sketch programs, an artist sat with a programmer and they studied pictures together. The artist explained to the programmer that given certain aspects and elements of an image he would sketch or draw them in a certain way. He might explain hundreds of variables and how they apply to shadow and light. The programmer then wrote the code that will analyze lights and darks, contrast, colors, and even focus and density of detail. But when a series of images are fed through it the program will approach the task the exact same way each time whereas an artist will always do something different. They might be in a good or bad mood that day, maybe biased towards eyes and not lips, or have trouble drawing nostrils, or the picture evokes a certain reaction, not to mention the training and personal background of the artist. All contribute to the uniqueness of the piece.

Creativity is being accelerated by technology, not stifled

Photoshop and Word are both pieces of software that make creating vastly easier and quicker, and feature tools that can do some of the mechanical work for us, but they don’t replace creativity. Just as Leonardo Da Vinci used the best tools and techniques of his day, artists having progressed past rubbing dirt and ash on cave walls, are also moving past paints and brushes and using tablets and touch screens. Technology changes, creativity doesn’t.

We are losing the arts

There is something very substantial feeling about an old oil painting or antique book and I mourn their diminishment in the modern world. But those are losses of technology and not creativity.

We are evolving our processes. I hate to see the dark room go the way of the telephone booth. I remember working in a dark room and I loved the atmosphere, but that is all personal and sentimental. Besides, there will always be diehard traditionalist that will keep the old ways alive, just as there are still those who like to handcraft wood, leather, and participate in other archaic processes for the satisfaction of it and to keep the old ways alive. I am not saying it’s a good thing that processes are dying off, quite the contrary. I think it is important for a myriad of reasons to keep old processes alive. But there are many benefits to the evolution of these processes.

The barrier of cost and accessibility have plummeted for almost any creative endeavor. Writing, art, music, photography, you name it and technology has made it cheap, even free, to express oneself.

I am not sure of the ecological impact, but all those chemicals used in the dark room were often dumped down the drain. Books were hand typed, and even when computers and email attachments were first coming out, publishers still expected a submitting author to print a manuscript and mail it to them. That took days and hundred dollars which is insane to even consider today. My last novel was read and edited by several people worldwide, even the cover was designed by an artist far away from where I live. I easily and relatively cheaply published a professional quality novel. The creative content, my expression of creativity, may be up for debate, but all other aspects of the novel were done as well as, or even better than, any publisher could have done. This was not even dreamed of just a short time ago and I used no paper, shipping, ink, etc.

And it’s not just barriers of cost and accessibility but audience. Recently if you were to get a book published you had to convince a publisher you had a huge audience. Now you can publish a book because you want to, or for a niche audience. How to Wash Your Llama might do well in certain circles.

So our tools make the job easier, but do they require less talent? No, and the reason there are so many lesser talented artists in circulation is because there is such a high demand for content. But that’s great news for artists. Artists don’t have to be the starving artist anymore. As an artist; whether you are a writer, artist, designer, musician, voice over talent – you can work from anywhere in the world. You can sell your art online, get hired to do jobs, even leverage your success to create more success.

I am old enough to remember cameras that used film, televisions that were black and white, and phones that were attached to the wall and worse still, phones could only be used as phones. And I remember what it took to attempt to get a book published. The people getting published weren’t the best writers, they were the best at facing a mind-numbingly complex and boring job that could take years and would likely lead to nothing. And self-publishing was ridiculous. Even if you had the thousands of dollars it took to do even a small print run you hadn’t even scratched the surface of getting a book marketed, distributed, and sold. Many would-be authors ended up with a garage full of books they couldn’t give away.

Today companies like Create Space have removed virtually every barrier there ever was to writing and publishing a book except for one – the ability to actually write the book. It is infinitely faster and less expensive now to get a book beta read, edited, cover designed, and made available for the world to buy. In the quest to publish my own works, I’ve spoken with writers who have spent hundreds or even thousands marketing a book and generated almost no sales. I’ve also talked to several that just put the book out there and word of mouth and good reviews led to more and more sales.

One in particular has a tale similar to mine. He spent twenty years having the publishers and agents telling him, “No thanks.”

They all had reasons not to publish him and most were contradictory to the other. Too long, too short, too many characters, or not enough characters. He started self-publishing about five years ago and has since quit his job and writes fulltime. People love his books, the very same books that all the “professionals” said would never make it. And the funny thing is, those same publishers have come back to him wanting the rights to publish his work. He said, “No.”

Why would he sign away his rights and get a fraction of the book sales so a publisher could make money? With a good book, almost no marketing is required, but that of course is the exception, not the rule. But even an incredibly bad book can make money in this new world. In the publisher’s defense, publishing a book was hugely expensive and they had to pick winners, books that would sell a large number of copies.

I have read a few really bad, crazy, or ridiculous books and enjoyed them. Maybe laughing at them as they were so bad, but still I paid and the author got some money. There are books that were written so intentionally ridiculous that maybe 400 people will ever read them, but those books would never have seen the light of day previously and never, ever have made a penny. But one terribly silly book today can be enjoyed by a few hundred people and net the author a few dollars. In addition the world has a small, very unique book available to it that otherwise it wouldn’t have.

We are in a Renaissance unlike anything since the 1700’s. Much of what we love was birthed in the creative Renaissance: the novel, female writers, etc. Software, computers, technology itself, are tools and creative people always use tools, well, more creatively. If a piece of software is released that does a supposedly creative task and suddenly everyone can do that task, the creative and talented person is going to use that tool more effectively and to a better end than most others.

I came up with the idea for my most successful book because I realized that traditionally trained artists weren’t using the full power of available technology and self taught artists who learned on the computer lacked basic art skills. You need both to truly excel.

Understanding Technology News Paves Way for an Advanced World

Are you interested in knowing the recent developments that are taking place around you? Do you feel that every individual needs to realize the importance of keeping themselves updated with the global events? If yes, then surely you understand the importance of news in the contemporary world. News can be defined as information that affects a large number of people and is of utmost importance. News is disseminated to inform people about the different events that are taking place around their neighboring areas. News can range from entertainment, politics to science and technology. It can also be classified as per to the region. Events that are of local importance take the shape of local news and facts that consider foreign relations comprise of as international news.

Technology News is referred to as updated information that is concerned with the advancements achieved in the field of technology. Individuals around the world are highly dependent on technology. They are attracted with the beauty and charm of modern appliances in their day to day living. Be it laptops to smart phones, the contribution and use of technology is prevalent at every stage in our lives. With such popularity and reliance on electronic devices, a majority of the people in the contemporary world are interested in the latest updates of technological devices and advancements made in the related field. Thus realizing this need, most newspapers and websites have created a separate section for easy navigation.

In the corporate field, Technology News plays a pivotal role as it provides technical specifications on the trends and developments of different operating systems and applications. Information Technology (IT) experts comprise a large population of employers and with information on updated technology, organizations are aware about the different specifications of intricate system applications. It is also possible to get information on complex technologies like Linux, Unix and Windows Operating System.

From medical experts to schools and organizations, every individual lays emphasis on the importance of Technology News in the modern scenario. Even if you are a home maker, you need to be aware about the multiple products that are released in the market for easy and comfortable living. With multiple stories reporting of refrigerators that have the ability to automatically order food as it runs out, automatic cleaning ovens and vacuum cleaners that helps you to clean the house with ease. Therefore, you can understand that keeping yourself updated on recent technology can turn you into a smart shopper as well.

One can definitely understand how Technology News plays a pivotal role in the enhancement of one’s knowledge. It paves way for an easy entry into the technological world of computerization. With each passing day, various companies are launching new products and services to provide utmost comfort to all the consumers around the world. The development of software services paves way for a smarter planet. Therefore every person on this earth should have a passive interest about technology. It has a great potential in shaping up your life. Readers around the globe lay a great emphasis in educating themselves about the technological advancements of different equipment’s.