Real Estate Marketing

Learning about real estate marketing is probably one of the most important activities an agent can do with his or her time. Although some would argue prospecting is more important, I would challenge that. Because you can spend a lot of time prospecting the WRONG way. Real estate marketing know how will enable you to become very efficient in your prospecting. To be successful, you must pick a niche market and speak to that niche’s needs, wants and desires.

Smart real estate marketing starts with education. You must learn the pros and cons of each type of marketing. You have online real estate marketing and then you have off line real estate marketing. Both should play an important role in your over all real estate marketing plan.

Off line real estate marketing uses advertising mediums like classified ads, homes magazines, signs, etc. Online real estate marketing focuses on generating business via the internet.

Depending on the community in which you are looking to market your services, one can be better then the other. For example, if you live in a smaller community that is very rural, your real estate marketing plan should focus on off line marketing mediums because there probably won’t be enough internet traffic (people performing searches online for your communities main keyword) to justify an internet marketing campaign. However, if you live in a popular city where there are a lot of internet searches for homes in that area, the internet is definitely the way to go. Generating leads off the internet is the MOST efficient way to market. Everything is trackable and you can control costs – you know how effective your campaigns are and you can keep track of your real estate marketing metrics.

If you do live in a smaller community, one smart thing you can do is take off line traffic and drive it online. For example, advertise your lead capture website on your signs and print ads. Say something like, “Get the most up to date MLS listings for free at [http://www.AnyTownHomes.com]”. This works very well as it will allow you to offer information to prospects in a baby step.They will go online before they will pick up the phone and call.

To find out the amount of searches that are being done for your community, go to  WordTracker has stats on how many times a certain search phrase was entered for any given keyword. If it looks like your area is getting a lot of searches, set up a lead capture web site, drive traffic to it via pay per click, and make that your main real estate marketing campaign.

We live in a community where we use both off line and online real estate marketing. To see how we incorporate the two and generate a steady flow of leads to our Inbox, check out our free real estate marketing guide, the “Smart Agent’s Lead Generation Confidential”.

The bottom line is do your due diligence and learn all you can about real estate marketing especially internet real estate marketing. It is the smartest thing you can spend your time on. Without the proper education, you can get real busy yet generate no business.

For more information about online real estate marketing and a free real estate marketing guide, visit:

7 Reasons Why You’ll Fail As A Real Estate Marketer In 2015

In the world as a real estate marketer, it is an ever evolving and changing place. One thing that will remain constant with you however, is your fate as a real estate marketer. And if you continue to go down the same path as you have been adopting in 2014 and before, then you are doomed to failure.

As Jim Rohn said

“In order for things to change; you’ve got to change.”

Here’s how I know you will fail in 2015.

1. You Depend On Google For Traffic

Google has been updating his algorithms since it’s Panda update in 2010. It therefore makes search engines one of the least reliable ways to get traffic.

Blogs that have been written with heavy keyword articles were hit bad in the latest update in 2014. Once considered to be great SEO, this turned to ^#@* for many bloggers last year.

But in spite of this you will continue to hunt down traffic on search engines as your one and only source. The SEO experts will continue to flog their wares to the naïve and you’ll tumble back in, parting with your hard earned cash. Real estate agents work too hard for their commission; but alas most won’t heed this advice.

2. You Have No Connection With Your Readers

In this new era of marketing, building a community of loyal readers and subscribers is paramount. It is this audience that you build trust and they in return consider you to be an expert.

Online real estate marketing has evolved. You can no longer put up little, weak baseless articles full of affiliate links and think you are going to make money. You need to build relationships and establish yourself as an authority in real estate.

This requires work (ooops sorry I swore). You need to be consistent and publish good quality, value articles regularly. It takes times but it’s the only way to make online sales in 2015.

Sound too hard. Well continue posting affiliate links on Facebook etc and see how that plan works out in 2015, Sunshine.

3. Your Continue To Ignore Your Mailing List

You do have a mailing list; right? Good.

So in 2014 you posted a few articles to your real estate site or blog. You seemed to get OK traffic but very few signups to your newsletter or free giveaway. Assuming these offerings didn’t 100% stink, what is your problem.

You have not made an effort in helping your readers become subscribers by putting your opt-in box in easy to find prominent positions on your blog.

The money is in the list. Do everything you can to attract more subscribers.

4. You’re In It For A Quick Buck

There are 2 types of real estate agents. Those who treat the industry as a business and those who think they can jump in, make a quick buck and leave. It’s the same for online real estate marketers.

Unfortunately you are in the second group.

You don’t have a long term plan. Your blog is just a few pages and a splattering of articles.

There is no plan and your readers can smell it. And they won’t trust you.

5. You Don’t Think Like A Real Estate Marketer

Marketers connect with their audience by listening to their problems and offering valuable solutions.

Your marketing strategy needs to be based on solving problems and building trust.

But for you it’s all about making money and not resolving your customer’s issues. Fail!

6. You Think This Online Income Thing Doesn’t Require Hard Work

The old myth of posting a few links and waiting for the cash to flow in has never really occurred and if it did to some degree; it’s now way gone.

To many big marketers put an end to that myth by working excessively hard on their craft.

But you don’t believe it. You still think the old myth applies. It won’t work and your bank balance will prove it come December 2015.

7. You Don’t Believe In Branding

You think your franchise name is your brand. Alas not true. You are not RE/Max, Ray White, Prudential or any name you work under.

Branding is about you. It takes effort. It takes time. You have to be seen as the expert in your field and for people to trust you.

But since you don’t believe it you operate an inferior blog. Your posts are sparse. They offer little value. Your Twitter and Facebook accounts are al over the shop showing a mixture of happy snaps of you drunk at the races or you bore people to death with your constant bombardment of listings. You fail to have a LinkedIn profile and YouTube is only good for watching goofy pranksters.

Your Real Estate Marketing Plan

A real estate marketing plan needs to take all facets of the realty business into account. This means marketing to real estate sellers as well as buyers. The real estate strategy also needs to utilize both online and offline methods of advertising.

Realtor advertising needs to show a good return on your advertising investment. It should be tracked to see if you are gaining positive results for each dollar spent. By researching your advertising methods and tracking the results, you can find the best methods that work in your local real estate market.

The main thrust of your marketing endeavors should be to gain leads, follow them up quickly, and turn your prospects into clients by meeting with them face-to-face. All along this marketing process, you should be aiming to gain the trust and loyalty of the real estate lead. Thus turning them into your client and making them a loyal, lifetime customer.

Your realtor marketing plan should be an offensive game plan. Direct response marketing is best for this type of endeavor. Direct response marketing is meant to illicit a yes or no response from your potential lead. It then gives them a means to contact you if the answer is yes, giving you the opportunity to supply them with the information they desire and capture the lead’s contact information for further follow-up.

Both online and offline techniques can be used to accomplish this objective. An integration of online and offline rounds out your marketing offensive. In this modern day, both are equally important and give the lead their choice of means to contact you.

Key to the success of your marketing strategy is “baiting” the potential client with pertinent information that they are seeking. Online you can capture your leads by supplying them with information on buying or selling their house, finding the value of their property, or giving them a report on what to do to prepare their property for sale. This is supplied in downloadable form after they give you their contact information.

Offline, the same information can be supplied or information on a house they have seen in an ad or after driving by and obtaining a phone number from you house sign. Through a realtor hotline number they can access the desired information after calling and giving a special phone extension number that is specific to their request. You phone hotline should have the ability to capture the lead’s phone number and name so that you can do an immediate follow-up call to sell the lead on your abilities and tell them what you can do for their real estate quest.

Prompt follow-up is one of the most important keys to your real estate success. Most people don’t expect prompt, personal service and this sets the mood for developing a relationship with the lead. Developing a personal relationship with your prospects brings confidence in your abilities to help them and a lifetime commitment to you as their realtor.

You should develop scripts that bring confidence to you as a real estate agent. These should be aimed at the prospect’s desires and needs and how you can help them obtain their desires, whether selling or buying housing. Communication is key and should always answer that big Homer Simpson question that he asks in every episode that the lead is also asking: “What’s in it for Me?”

Your advertising should not be the traditional “here I am” and “I’m such a great real estate agent” ads that so many realtors use. If the ads are of this type, you prospects will be asking the two other Homer Simpson questions: “So What?” and “Who Cares?” before they turn to another realtor that can focus on their needs.

Everything in your real estate marketing plan should be centered around the prospect. You must build confidence that you can aid them with their wants and desires. You have to show them that you can do this quickly and with the least amount of hassle on their part. The process has to be simple and easy for them to accomplish.

Show the lead that you are the real estate agent to allow them their dream by being the go-between that can same them time and money while getting the job done. Keep communications open at all steps along the real estate process, from meeting the client to closing the deal, and inform them of the progress towards their goal continuously.

The biggest complaint clients have with realtors is that they get the client to sign an agreement and then are not heard of until a deal is in the making. You want to keep in touch no matter what the progress is and inform your client that progress IS being made and this is what YOU ARE DOING FOR THEM.

A well thought out real estate marketing plan should take into account this and much more. It takes effort on your part but this effort will pay dividends. The real estate agent should continually brainstorm new means of advancing their business and bring these into their strategy if they prove themselves to work.

Money Making Real Estate Marketing Ideas

Real estate marketing is a lot simpler than most Realtors
make it out to be. Some equate expensive products and
services with quality.

However, effective real estate marketing does not have to be
expensive, complicated, or sophisticated. Sometimes, plain,
simple, direct and to the point makes lasting impressions
that result in increased business opportunities and more
income.

One of the most effective real estate marketing ideas
involves Expired Listings. If you’re newly licensed, new to
a community or simply looking for a way to increase your
business you should aggressively pursue them.

Expired Listings are plentiful and always easy to find. All
you have to do is look at your daily MLS updates.

If you make them a staple of your real estate marketing
efforts by pursuing them consistently you should be able
to develop a steady stream of prospects and a solid income
within 3 – 6 months, depending on your local market
conditions.

Still, getting them is easier said than done. However, a
good real estate listing system can help set you apart from
other Realtors in a relatively short period of time.

Below are some additional real estate marketing ideas.

1. Bumper stickers. Are you advertising yourself via bumper
stickers, yet? If not you’re missing out on a simple, cost
effective marketing strategy.

So, here’s the deal. It’s very simple. Have some bumper
stickers printed with your web site address and other
business information on it.

Ask your church, sorority, fraternity and/or other groups
you belong to to support you by placing them on their cars.
Many will be happy to help out, especially since it won’t
cost them anything to be supportive.

Also, make enough for family, friends and clients who are
happy with your services and willing to share how great they
think you are.

2. T – Shirts & Jackets. Real estate marketing via T –
shirts and jackets is not a new or novel idea, but how many
Realtors do you see advertising via this medium. Did you say
“none?” That’s what I thought.

So, have some t-shirts and jackets made with your web site
address and other business information on them. You, your
family and friends can wear them almost anywhere. Market
your business year round for a one time cost. When it’s too
cold for t-shirts wear the jacket.

3. Baseball Caps. Here’s another great way to get a lot of
free advertising.

Have some baseball caps made with your web site address and
other real estate business information on them. Heck, you
might as well spend a few more bucks and outfit your child’s
baseball team with them. It makes for great publicity and is
also a nice thing to do for kids!

Ask the parents for “quid pro quo” by asking them to place
your bumper stickers on their cars.

4. Envelopes, Stationary & Business Cards. These are the
mainstay of any real estate marketing campaign, and a must
for your marketing campaigns.

Make sure your web site address and other business
information is printed on all of your stationary, envelopes
and business cards. Leave a few wherever you go. Give them
out like candy, as they are doing nobody any good in your
pockets.

5. Magnetic Signs. Automobile signs are the “meat and
potatoes” of real estate marketing of most serious agents.
If you don’t already have some get some. No,not the generic
ones that your Broker has laying around, but signs with your
name, web site address and other business information on
them.

Place them on your car doors or roof. Take them off and
reattach them in different spots from time to time to avoid
fading your paint job.

6. Flyers. Print flyers with your web site address and other
business information on them. Keep some with you at all
times and hang on bulletin boards or simply lying around to
be picked up. It’s a great, inexpensive real estate
marketing idea that reaches a lot of people fast.

Print out a few hundred at a time and pay your kids to place
them on car windshields in grocery store and shopping center
parking lots on Saturday mornings.

7. Articles. Another real estate marketing idea is to write
articles. Writing articles is a great way to demonstrate
your expertise as a real estate professional while plugging
your real estate business. It’s also an inexpensive way to
increase your website ranking.

These real estate marketing ideas, anchored by a good real
estate marketing listing system, can help supercharge your
business and help you achieve the success you deserve.

So, the sooner you adopt these strategies the sooner you’ll
be able begin reaping the benefits of them.

Real Estate Marketing Reports; Fast, Affordable and Content Rich

Generating good real estate web site content is hard, but writing effective content is harder. And forget about publishing good, useful web content quickly on a regular basis, because if you’re anything like me you simply don’t have enough hours in the day to do it.

However, the better the quality of your content the more value it adds to your web site. If your human visitors like it the search engines will probably like it, too. And of course this all makes since when you consider that your site visitors are looking for helpful information and search engines are pleased when your visitors are.

When you have an online presence it doesn’t matter whether someone is next door to you or on the other side of the world – they can see your web site just the same as anyone else can, at no extra cost to you or to them. You can make friends and contacts in places you’ve never been and will never go. Suddenly, it’s as easy to market globally as it is to market locally.

Pre-written Real Estate Marketing Content is readily available and can be used in a variety of ways; as marketing reports, articles, web site content and the like. Above all it offers a way to provide useful information and gain the trust of your readers and site visitors.

If you’re a good, fast writer you might consider writing your material yourself. While you might be able to save the cost of a professional writer, you have to ask yourself how much will you really save when you factor in the loss of business while you are painstakingly grinding out one article after another. There’s very little upside to doing a $15.00 an hour job when you could be making thousands.

Many real estate web sites appear to have just a few pages. However, they often times have upwards of hundreds of pages that you may never see, but they are hidden, hard working pages feeding the search engines and directing visitors to them. Real estate prospects find these pages by way of different keywords and visit the web sites that appeal to their interests.

Perhaps that’s why Marketing Reports are becoming increasingly popular. They’re a fast and affordable way to create content rich, dynamic real estate web site! The more pages you have the more business opportunities you will create, and the faster you can do it the sooner you can benefit from the traffic and leads you can generate using them.

Optimized real estate web site content can also help you get your real estate web site indexed by search engines faster, and the more unique the content the greater its’ perceived value. Plus, consumers can get answers to frequently asked questions, as well as determine the types of home available in their price ranges.

A well designed web site offers an online presence to advertise your listings and services. It also provides a platform to showcase your knowledge. It’s an efficient way to expose consumers to your marketing message, sign them up as prospects and convert them to viable leads.

The real estate market is very competitive and the most successful agents have found ways to differentiate themselves from their competitors. And a real estate web site is just one of the ways to do it. If visitors like your site content they’ll keep returning, as will the search engines.

Summarily, the most successful real estate agents usually have lots of leads, buyers and sellers. And one lead generating system that works well is marketing through Real Estate Marketing Reports. They’re easy to find, are relatively inexpensive and often ready to be used as soon as you upload them to your web site.