Real Estate Marketing

Learning about real estate marketing is probably one of the most important activities an agent can do with his or her time. Although some would argue prospecting is more important, I would challenge that. Because you can spend a lot of time prospecting the WRONG way. Real estate marketing know how will enable you to become very efficient in your prospecting. To be successful, you must pick a niche market and speak to that niche’s needs, wants and desires.

Smart real estate marketing starts with education. You must learn the pros and cons of each type of marketing. You have online real estate marketing and then you have off line real estate marketing. Both should play an important role in your over all real estate marketing plan.

Off line real estate marketing uses advertising mediums like classified ads, homes magazines, signs, etc. Online real estate marketing focuses on generating business via the internet.

Depending on the community in which you are looking to market your services, one can be better then the other. For example, if you live in a smaller community that is very rural, your real estate marketing plan should focus on off line marketing mediums because there probably won’t be enough internet traffic (people performing searches online for your communities main keyword) to justify an internet marketing campaign. However, if you live in a popular city where there are a lot of internet searches for homes in that area, the internet is definitely the way to go. Generating leads off the internet is the MOST efficient way to market. Everything is trackable and you can control costs – you know how effective your campaigns are and you can keep track of your real estate marketing metrics.

If you do live in a smaller community, one smart thing you can do is take off line traffic and drive it online. For example, advertise your lead capture website on your signs and print ads. Say something like, “Get the most up to date MLS listings for free at [http://www.AnyTownHomes.com]”. This works very well as it will allow you to offer information to prospects in a baby step.They will go online before they will pick up the phone and call.

To find out the amount of searches that are being done for your community, go to  WordTracker has stats on how many times a certain search phrase was entered for any given keyword. If it looks like your area is getting a lot of searches, set up a lead capture web site, drive traffic to it via pay per click, and make that your main real estate marketing campaign.

We live in a community where we use both off line and online real estate marketing. To see how we incorporate the two and generate a steady flow of leads to our Inbox, check out our free real estate marketing guide, the “Smart Agent’s Lead Generation Confidential”.

The bottom line is do your due diligence and learn all you can about real estate marketing especially internet real estate marketing. It is the smartest thing you can spend your time on. Without the proper education, you can get real busy yet generate no business.

For more information about online real estate marketing and a free real estate marketing guide, visit:

Tips For Beautiful Hair

Your hair speaks volumes about the person that you are. It’s arguably one of the most important parts of personal appearance, and in this article, we’ll relay some tips on how to keep your hair looking healthy and vibrant.

– Few realize exactly how important a proper diet is to the health of their hair. For one, it is important to ensure that your body is getting all the iron that it needs. Iron is a mineral that helps hair to grow, and you may experience hair loss if you’re not getting enough Another important nutrient when it comes to healthy hair is Vitamin C. Vitamin C is important when it comes to helping the body to absorb the iron that you consume, so these two compounds work in tandem to keep your hair in good health.

– Another area of precaution that needs to be considered is the amount of damage that you do to your hair through coloring and dying it. Using hydrogen peroxide to ‘bleach’ the hair can have drastic results when it comes to the health of the hair. Hair that is too heavily stripped by peroxide may feel brittle and may even break when mussed with. If you are planning on dying your hair, be sure that you want to color your hair in that way for a long period of time – repeated coloring is what can cause the most damage.

– Dandruff can be a very embarrassing problem. In order to keep your scalp as dandruff-free as possible, you’re going to want to shampoo your hair daily, unless your scalp is extremely dry. There are special medicated shampoos available which can reduce the amount of dandruff that you experience.

– Split ends are another headache when it comes to hair care. Surprisingly enough, one of the best solutions for solving a problem with split ends is to cut the split part of the hair off! To do it at home, you’re going to want to grab a small amount of hair and slowly twist it. The split ends of the hair should stick out, and you’ll be able to trim them to your liking.

Now that you know a lot more about maintaining healthy and beautiful hair, you’ll be able to impress others with your lustrous locks.

7 Reasons Why You’ll Fail As A Real Estate Marketer In 2015

In the world as a real estate marketer, it is an ever evolving and changing place. One thing that will remain constant with you however, is your fate as a real estate marketer. And if you continue to go down the same path as you have been adopting in 2014 and before, then you are doomed to failure.

As Jim Rohn said

“In order for things to change; you’ve got to change.”

Here’s how I know you will fail in 2015.

1. You Depend On Google For Traffic

Google has been updating his algorithms since it’s Panda update in 2010. It therefore makes search engines one of the least reliable ways to get traffic.

Blogs that have been written with heavy keyword articles were hit bad in the latest update in 2014. Once considered to be great SEO, this turned to ^#@* for many bloggers last year.

But in spite of this you will continue to hunt down traffic on search engines as your one and only source. The SEO experts will continue to flog their wares to the naïve and you’ll tumble back in, parting with your hard earned cash. Real estate agents work too hard for their commission; but alas most won’t heed this advice.

2. You Have No Connection With Your Readers

In this new era of marketing, building a community of loyal readers and subscribers is paramount. It is this audience that you build trust and they in return consider you to be an expert.

Online real estate marketing has evolved. You can no longer put up little, weak baseless articles full of affiliate links and think you are going to make money. You need to build relationships and establish yourself as an authority in real estate.

This requires work (ooops sorry I swore). You need to be consistent and publish good quality, value articles regularly. It takes times but it’s the only way to make online sales in 2015.

Sound too hard. Well continue posting affiliate links on Facebook etc and see how that plan works out in 2015, Sunshine.

3. Your Continue To Ignore Your Mailing List

You do have a mailing list; right? Good.

So in 2014 you posted a few articles to your real estate site or blog. You seemed to get OK traffic but very few signups to your newsletter or free giveaway. Assuming these offerings didn’t 100% stink, what is your problem.

You have not made an effort in helping your readers become subscribers by putting your opt-in box in easy to find prominent positions on your blog.

The money is in the list. Do everything you can to attract more subscribers.

4. You’re In It For A Quick Buck

There are 2 types of real estate agents. Those who treat the industry as a business and those who think they can jump in, make a quick buck and leave. It’s the same for online real estate marketers.

Unfortunately you are in the second group.

You don’t have a long term plan. Your blog is just a few pages and a splattering of articles.

There is no plan and your readers can smell it. And they won’t trust you.

5. You Don’t Think Like A Real Estate Marketer

Marketers connect with their audience by listening to their problems and offering valuable solutions.

Your marketing strategy needs to be based on solving problems and building trust.

But for you it’s all about making money and not resolving your customer’s issues. Fail!

6. You Think This Online Income Thing Doesn’t Require Hard Work

The old myth of posting a few links and waiting for the cash to flow in has never really occurred and if it did to some degree; it’s now way gone.

To many big marketers put an end to that myth by working excessively hard on their craft.

But you don’t believe it. You still think the old myth applies. It won’t work and your bank balance will prove it come December 2015.

7. You Don’t Believe In Branding

You think your franchise name is your brand. Alas not true. You are not RE/Max, Ray White, Prudential or any name you work under.

Branding is about you. It takes effort. It takes time. You have to be seen as the expert in your field and for people to trust you.

But since you don’t believe it you operate an inferior blog. Your posts are sparse. They offer little value. Your Twitter and Facebook accounts are al over the shop showing a mixture of happy snaps of you drunk at the races or you bore people to death with your constant bombardment of listings. You fail to have a LinkedIn profile and YouTube is only good for watching goofy pranksters.